12 useful tips for PR people

1)      If they tell you a product is not suitable for their publication, please listen.  Also, you should avoid insisting and saying things such as ‘You don’t understand why your readers need to know about this product.’ This won’t win anyone over.   2)      You need to know your subject and exactly what you are selling. So many PRs fail to understand the ‘story’ they are trying to push. You must also... read more

News from marketing specialist Bruce Clark

Hi fiction-fans! My name is Bruce Clark and, if you are a blogger, you might have already dealt with me because of the Supernatural Freak cover reveal.  I’m glad to tell you there’s not much left to wait, since the book will be released in a few days. I won’t give you a specific date yet since, after all that has happened, we prefer to be superstitious and wait until the way is clear, if... read more